Regional Go-To-Market (G2M) & Communication Manager

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources.

Job Description

As the Regional Go-To-Market (G2M) & Communication Manager  at Bosch Powertools, you will be at the forefront of developing and driving G2M activities for Europe & Industrialized Asia-Pacific countries (EA region), with a specific focus on crafting regionally tailored G2M strategies and supporting their implementation in the EA hubs. This role also involves actively managing regional -project based- communication topics, ensuring that local needs are met while aligning with global objectives. Additionally, you will work closely with multiple Business Units (BUs) to coordinate communications and G2M activities, supporting product launches and marketing initiatives across various regions.

Key Responsibilities:

• Regional G2M Strategy Development: Create and drive region-specific Go-To-Market concepts for the EA market, ensuring alignment with global G2M strategies while addressing regional characteristics. Focus on key initiatives such as [18V, Focus Trade, New Product Launches and DIY] , ensuring each is effectively rolled out across the region.
• Support for Implementation in Countries: Provide hands-on support to local teams in the execution of G2M strategies and communication activities, adapting and fine-tuning assets and initiatives for each specific market.
• Communication: Lead G2M and communication efforts specifically for Direct-to-User (D2U)  channels, ensuring that strategies, messaging, and campaigns are tailored for D2U and effectively engage end consumers. Support with crafting and managing communication assets where local flavor is needed.
• Cross-Functional Coordination: Ensure strong coordination between communication and G2M activities with other Business Units (BUs) and cross-functional teams (xBU). Work closely with Product, Sales, and Marketing teams to align on priorities and ensure smooth execution across all functions.
• Performance Monitoring and Reporting: Track the success of regional G2M and communication efforts, providing regular updates and insights to leadership and teams to ensure strategies are on track and adjustments are made where necessary.

Qualifications

Which requirements are important to us?

- Background : You have a bachelor’s degree in Marketing, Communication, Business Administration or related field (Master is a plus).

- Experience : You have 5+ years of experience in Go-To-Market strategies, regional communications, or marketing with a focus on implementation and localization. You have strong background in offline marketing asset creation and executing Go-To-Market strategies and localized communication plans for regional markets. Graphic Design tool knowledge is an advantage.

- Personality : You have cooperative mindset, able to deal with complexity and work individually. You have good presentation skills

- Working practice :Proven ability to collaborate effectively with multiple teams and stakeholders across different functions (Product, Sales, Marketing). Exceptional project management skills with the ability to manage multiple priorities and meet deadlines. Strong written and verbal communication skills, with experience in creating content tailored to local markets. Data-driven mindset with the ability to measure and analyze the performance of G2M and communication campaigns.

- Languages : You are fluent in English. German language knowledge is an advantage.

Additional Information

Get to know our #LikeABosch benefits.

We would like to help you GROW , so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.
• Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.
• Career development : We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to:

• Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours . We offer childcare possibilities and sabbatical option.
• Your health and well-being: We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.
• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances), health care , mobility (car sharing services) and recreation . You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs . We also appreciate your loyalty with jubilee gift and extra jubilee holiday .

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability , we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions, blood donations and support worthy causes.
• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch ?

Please apply with your English CV!

If you require any further information, please feel free to contact us on the following number: Mutasd a telefonszámot. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.